Trainings / Digital Marketing
Digital Marketing Course
A complete, practical digital marketing programme that takes you from core fundamentals to running and reporting on full multi-channel campaigns.
Duration
12 Weeks
Learning Mode
Physical Classes
Class Schedule
2 Classes Per Week-2 hour per class
Certificate
Course Completion Certificate
About this Course
This course covers the full digital marketing cycle — understanding the customer journey, researching a market, producing content, running paid campaigns and measuring what actually worked.
Digital marketing skills are valuable because almost every business now sells, hires and communicates online. Being able to plan a campaign and explain its results is a directly employable capability.
The programme is structured as a ladder. The Basic level builds vocabulary and fundamentals, the Intermediate level puts you inside the ad platforms and analytics tools, and the Advanced level focuses on strategy, budgeting, optimisation and reporting to stakeholders.
Is this course for you?
Students exploring a marketing career
Job seekers targeting marketing roles
Freelancers offering marketing services
Business owners marketing their own brand
Sales and communications professionals
Complete beginners
Modules from basic to advancved
Expand any module to see its lessons, learning time and practical task.
Industry orientation, roles and equipment — designed for complete beginners.
01 Digital Marketing Fundamentals
How the digital marketing landscape fits together and where each channel belongs.
Video Lesson
Practical Exercise
Notes & Course Material
- What digital marketing covers
- Channels, owned, earned and paid media
- Marketing objectives and KPIs
- Setting up your working accounts
2 Sessions / 2 hours per session
Practical Task: Map the channels a chosen local business is currently using.
02 Customer Journey
Understanding how buyers move from awareness to purchase and repeat.
Video Lesson
Practical Exercise
Notes & Course Material
- Awareness, consideration, decision
- Buyer personas
- Touchpoints and messaging
- Journey mapping exercise
2 Sessions / 2 hour per session
Practical Task:Build a customer journey map for one product.
03 Market Research
Finding real demand and understanding competitors before spending money.
Assignment
Practical Exercise
Notes & Course Material
- Research sources and methods
- Competitor analysis
- Demand and keyword signals
- Documenting research findings
2 Sessions / 2.5 hours per session
Practical Task: Assignment: a one-page market research summary.
01 Content Marketing
Planning and producing content that supports each stage of the journey.
Video Lesson
Practical Exercise
Notes & Course Material
- Content types and formats
- Content calendars
- Copywriting basics
- Content distribution
2 Session / 3 hours per session
Practical Task: Produce a 4-week content calendar.
02 Search Engine Marketing
Structuring, launching and managing paid search campaigns.
Assignment
Practical Exercise
Notes & Course Material
- Google Ads account structure
- Keyword match types
- Ad copy and extensions
- Bidding and budgets
2 Sessions / 4 hours per session
Practical Task: Build a search campaign in a training account.
03 Email Marketing
Building lists and automated sequences that stay compliant.
Assignment
Practical Exercise
Notes & Course Material
- List building and consent
- Sequence design
- Subject lines and copy
- Deliverability basics
2 Sessions / 2 hours per session
Practical Task: Write a 4-email welcome sequence.
01 Google Analytics & Reporting
Measuring performance and turning data into decisions.
Assignment
Practical Exercise
Notes & Course Material
- Analytics setup and events
- Traffic and conversion reports
- Attribution basics
- Building a reporting dashboard
2 Sessions / 2 hours per sessions
Practical Task: Produce a monthly performance report.
02 Compain Planning & Strategy
Combining channels into one coherent, budgeted strategy.
Case Study
Assignment
Notes & Course Material
- Objectives and budget allocation
- Channel mix planning
- Offer and funnel design
- Risk and testing plan
2 Sessions / 3 hours per session
Practical Task: Draft a full quarterly marketing strategy.
03 Final Campain Project
A complete, portfolio-ready campaign built and presented end to end.
Project
Assignment
Notes & Course Material
- Brief and research
- Creative and landing assets
- Campaign build
- Results presentation
3 Sessions / 4 hours per session
Practical Task: Final project: present a complete campaign with measurement plan.
Skills you will learn
Market and audience research
Content marketing planning
Search engine marketing
Paid social advertising
Email marketing flows
Analytics and measurement
Campaign budgeting
Performance reporting
Projects and Assignments
Weekly practical exercises inside live ad and analytics accounts
Audience and competitor research assignment
Case study review of a real campaign
Landing page and offer planning task
Final project: a complete multi-channel campaign plan with budget and reporting template
After Completing This Course
- Plan a digital marketing campaign from objective to measurement
- Build and structure search and social ad campaigns
- Read analytics reports and explain what the numbers mean
- Write a marketing brief and content calendar
- Present campaign results clearly to a client or manager
Teleline Enterprises does not guarantee employment, income, search rankings or business growth. Results depend on your own effort and market conditions.
Course Information
Duration
12 Weeks
Modules
9 Modules
Lessons
46 lessons
Course level
Basic Intermediate Advance
Learning format
Physical Classes
Language
English & Urdu
Class schedule
3 classes per week · 2 hours per class
Practical assignments
Every module
Certificate
Course completion certificate
Instructor
Hamza Yaseen
Fee
Contact for Fee
Your Instructors
Industry Experiance
7+ Years Industry Experience
Teaching Experience
4+ Years Training Experience. 400+ Students Taught
Main Expertise
Digital Marketing
SEO & Website Audit
E-commerce
Website Development
Social Media Marketing
Hamza Yaseen leads the training practice at Teleline Enterprises. He has spent more than a decade building and marketing websites for businesses, E-commerce Services and Digital Marketing Services across the US, UK and Pakistan, and now spends most of his week teaching the same workflows he uses on live client accounts. His classes are structured around real deliverables — every session ends with something you have actually built.
Course Conducted
Digital Marketing Course
Website Development Course
Website SEO & Audit Course
E-Commerce Course
Social Media Marketing Course
I keep classes small and practical on purpose. You will not sit through slides for eight weeks — you will build campaigns, reports you can show to an employer or a client. Ask questions freely; that is what the sessions are for.
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