Trainings / Social Media Marketing
Social Media Marketing Course
Learn to build a social media presence that produces business results content strategy, design, paid advertising and analytics across the major platforms.
Duration
8 Weeks
Learning Mode
Physical Classes
Class Schedule
2 Classes Per Week-2 hour per class
Certificate
Course Completion Certificate
About this Course
This course teaches social media as a business channel rather than as posting activity: choosing platforms, defining content pillars, producing consistent content and supporting it with paid distribution.
The skill is valuable because social platforms are where most small and medium businesses now win attention, and consistent, measurable social management is a service clients pay for every month.
You start with fundamentals and audience research, progress to production and platform advertising, and finish with analytics and a full campaign project.
Is this course for you?
Beginners starting in social media
Content creators and designers
Freelancers offering social management
Small business owners
Marketing assistants and executives
Students building a portfolio
Modules from basic to advancved
Expand any module to see its lessons, learning time and practical task.
Platform fundamentals, audience research and content foundations.
01 Social Media Fundamentals
How each platform works and what it is actually good at.
Video Lesson
Practical Exercise
Notes & Course Material
- Platform landscape
- Algorithms in plain language
- Profile and page setup
- Community basics
2 Sessions / 2 hours per session
Practical Task: Audit and optimise one business profile.
02 Plateform Selection & Audiance Research
Matching platforms to audiences instead of being everywhere.
Assignment
Practical Exercise
Notes & Course Material
- Audience demographics
- Competitor research
- Choosing 2–3 core platforms
- Research documentation
2 Sessions / 2 hours per session
Practical Task: Assignment: platform recommendation document.
03 Content Pillars
Defining repeatable themes so content never runs out.
Video Lesson
Practical Exercise
Notes & Course Material
- Pillar frameworks
- Educational vs promotional mix
- Tone of voice
- Idea banks
2 Sessions / 2 hour per session
Practical Task: Define five content pillars with example posts.
01 Content Calendars & Copywriting
Planning ahead and writing captions that get a response.
Assignment
Practical Exercise
Notes & Course Material
- Monthly calendars
- Hooks and captions
- Calls to action
- Scheduling workflow
2 Sessions / 2 hours per session
Practical Task: Build and schedule a 30-day calendar.
02 Canva Content Design
Producing consistent, on-brand visuals quickly.
Video Lesson
Practical Exercise
Notes & Course Material
- Brand kits and templates
- Carousel design
- Post and story formats
- Short-form video edits
2 Sessions / 2 hours per session
Practical Task: Design a 10-piece branded content set.
03 Facebook, Instagram, LinkedIn & TikTok
Platform-specific tactics that respect each audience.
Case Study
Practical Exercise
Notes & Course Material
- Meta Business Suite
- Instagram formats
- LinkedIn professional content
- TikTok short-form strategy
2 Session / 2 hours per session
Practical Task: Case study: compare one brand across three platforms.
01 Meta Ads Manager
Structuring and optimising paid social campaigns.
Assignment
Practical Exercise
Notes & Course Material
- Campaign structure
- Audiences and retargeting
- Creative testing
- Budget and scaling rules
2 Sessions / 2 hours per session
Practical Task: Build a full campaign with three ad sets.
02 Social Media Analytics
Measuring what content and spend actually delivered.
Assignment
Practical Exercise
Notes & Course Material
- Native platform insights
- Reach vs engagement vs conversion
- UTM tracking
- Monthly client reports
2 Sessions / 2 hours per session
Practical Task: Produce a client-ready analytics report.
03 Final Campaign Project
A complete organic plus paid campaign for a real brand.
Project
Assignment
Notes & Course Material
- Brief and strategy
- Content production
- Paid rollout
- Results presentation
3 Sessions / 3 hours per session
Practical Task: Final project: 30-day campaign with results review.
Skills you will learn
Platform selection
Audience research
Content pillars and calendars
Social copywriting
Graphic design with Canva
Meta ads campaign management
LinkedIn and TikTok marketing
Social analytics
Projects and Assignments
Audience and competitor research exercise
Content pillar and calendar assignment
Canva design set for one brand
Case study of a successful social campaign
Final project: a full 30-day social campaign with paid support
After Completing This Course
- Choose the right platforms for a specific business
- Plan and produce a month of on-brand content
- Design social creatives without a designer
- Launch and manage paid social campaigns
- Report on reach, engagement and conversions
Teleline Enterprises does not guarantee employment, income, search rankings or business growth. Results depend on your own effort and market conditions.
Course Information
Duration
8 Weeks
Modules
9 Modules
Lessons
18 Sessions
Course level
Basic Intermediate Advance
Learning format
Physical Classes
Language
English & Urdu
Class schedule
3 classes per week · 2 hours per class
Practical assignments
Every module
Certificate
Course completion certificate
Instructor
Hamza Yaseen
Fee
Contact for Fee
Your Instructors
Industry Experiance
7+ Years Industry Experience
Teaching Experience
4+ Years Training Experience. 400+ Students Taught
Main Expertise
Digital Marketing
SEO & Website Audit
E-commerce
Website Development
Social Media Marketing
Hamza Yaseen leads the training practice at Teleline Enterprises. He has spent more than a decade building and marketing websites for businesses, E-commerce Services and Digital Marketing Services across the US, UK and Pakistan, and now spends most of his week teaching the same workflows he uses on live client accounts. His classes are structured around real deliverables — every session ends with something you have actually built.
Course Conducted
Digital Marketing Course
Website Development Course
Website SEO & Audit Course
E-Commerce Course
Social Media Marketing Course
I delivers highly engaging and practical training across Digital Marketing, Social Media Marketing, SEO, Website Development, Website Auditing, and E-Commerce.
My teaching reflects strong industry knowledge, innovative strategies, and a clear understanding of current digital trends.
My effectively combines theoretical concepts with real-world applications, enabling students to develop valuable, market-ready skills.
My interactive teaching style, professional guidance, and commitment to student growth make the learning experience highly impactful and career-focused.
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